It’s time for your professional “Makeover”!

If you are currently looking for work and want to have a professional brand that sets you apart from other candidates, then this is for you!

95% of recruiters use LinkedIn to find top-notch candidates. Essentially LinkedIn is the world’s largest networking event, and yet most people have profiles that would be a horrible first impression.

We are living in unprecedented times due to COVID-19. You may have lost your job or furloughed. Now is the time to prepare by making your LinkedIn profile stand out from the crowd to land the interview you want! Your LinkedIn profile “Makeover” will be optimized to increase its visibility in search results, networking, and interview opportunities.

During our 2-hour small group virtual training you will learn the following:

• Implement practical strategies to use LinkedIn to stand out in a crowded job market.

• Learn how to use LinkedIn as an effective and strategic networking tool.

• Understand LinkedIn’s features and how to leverage them to your advantage.

• Learn how to properly build your LinkedIn profile or edit your current profile.

• Get tips on the keywords to list in your titles and work experience based on your industry.

You have two dates and times to choose from.

Sign up now!

https://beproductivecoaching-linkedin-makeover.eventbrite.com

Each training class will be limited to give you the personal attention you deserve.

This training comes with two (2) added bonuses that you will receive when you complete the training:

• The class recording via email following the training

• Training slides

Job Search – 10 Proactive Tactics

Challenges exist when you are in a job search. Nowadays with so many laid off or furloughed the competition is a little tighter which means that you have to be proactive in your job search.

Here are 10 proactive tactics that you can take:

  1. Professional Branding Tools: Make sure your resume and LinkedIn are aligned and that the titles, skills, and accomplishments showcased are focused on the jobs that you are applying to. This is #1 – if you don’t already have this then get this step done before you do anything else.
  2. Cover Letters: I cannot stress how important these are. Any recruiter or hiring manager can tell you how few cover letters they see. With cover letters being so rare this is a sure way to set yourself apart. Make sure you are adding value by telling them why you would be a good fit, what you love about their company or their mission, and list 3-5 things you would offer in the role you are interested in. Don’t forget to end strong and request a time to meet.
  3. Optimize Your LinkedIn Profile for Recruiters: Turn on this feature in LinkedIn and include the titles you are interested in to show recruiters that you are open to opportunities. 
  4. Turn on Job Notifications on LinkedIn: These will come to you as soon as something is posted so that you can apply immediately.
  5. Reach Out Directly: Research recruiters in your industry and reach out to them directly. You can do the same for an HR person or the actual hiring manager. If you cannot find an email then go the old fashioned way and mail them a letter with your resume.
  6. Network: Tell at least 5 people a day that you are looking for a job. Enlist your network:
    1. Your family and friends – be clear on what you are looking for: title, companies, tasks
    2. Professional contacts – people you have worked with or know through the industry.
    3. Loose connections – people you are connected to but don’t really know.
  7. Make a Short List: Identify companies you would want to work for, make a list, and target them directly even if they do not have an opening. 
  8. Find an In: Research if you know anyone at your target companies or know anyone that does. Ask for an introduction. 
  9. ATS systems: Complete the questions on the ATS systems even if you are uploading your resume.
  10. Be Prepared: You must be ready at all times. Practice your interview with a friend or family member and record yourself if you can. Know what you are going to wear and have a printed copy of your resume. 

Need more assistance or have questions? Schedule a complimentary consultation: https://beproductivecoaching.com/contact/

Tips to Stretching Your Mind, Body & Soul

Have you been stretching? Stretching keeps you balanced and your muscles flexible, strong, and healthy. Without stretching your muscles shorten and become tight. That’s why a daily stretching routine is important and NOT just for your body. It’s just as important to stretch your MIND and SOUL daily.🧠💪❤

Here are some tips I practice daily that will stretch your mind, body, and soul to benefit your overall flexibility, strength, and health. 🧠💪❤

☑ MIND, BODY, AND SOUL STRETCHING Pick One Activity in Each of the Categories and Do It for 10 Minutes Each – Daily:

1️⃣ Body: Yoga or Static Stretching

2️⃣ Mind: Read or Listen to a Book or Podcast, Take a Class, Challenge Yourself by Doing Something New

3️⃣ Soul: Pray, Meditate, Journal, Spend Time With a Loved One

Doing one of these activities daily for 10 minutes will make a huge difference in how you feel and help you stretch not just your body but your mind and soul as well. You’ll have overall health and this is so important now more than ever. Keep yourself healthy mind, body, and soul. 🧠💪❤

 

Stretch your mind, body, and soul with our High-Performance Coaching. Learn how we can work together – schedule a free consultation: www.beproductivecoaching.com

10 Job Search Tips to Keep Your Search Productive

These Job Search Tips Will Keep Your Search Productive Even During Covid-19

Many often say that the best time to look for a job is while you have one. But we all know that things aren’t always perfect. Many times we find ourselves having to do something unexpectedly. COVID-19 for many has proved to do that with the lay off’s and furloughs. Yet, life must go on, and the job search must continue. That job search can be a daunting task, and especially when we do not have one. Here is a shortlist of 10 tips that have helped many of my clients get back into the marketplace within just a few weeks. Note that during this pandemic, it may take a little longer, but don’t get discouraged; the show must go on, and businesses are still hiring!

  1. Get clear on your job search. Know what your ideal next step is and what positions interest you. Think about what is essential for you, i.e. money, growth, being challenged, culture, etc. (wants, needs, bonus).
  2. Polish your professional tools. Once you get clear on your strategy, it’s time to update your resume, LinkedIn profile, and also have a cover letter template ready to customize and send. No, this is not so 1989, cover letters are still required in 2020 even if they don’t ask for them.
  3. Make a list of target companies or industries. Having a strategy includes knowing what companies you want to target and industries that interest you. These will be your focus at the beginning and where you will begin your search. Remember where attention goes energy flows.
  4. Write out an action plan. How many positions will you apply for daily or per week? When and where will you start your search? What platforms will you use? Who will you contact and when?
  5. Schedule time daily. For example: Search on Indeed from 10-11 am, type cover letters from 11:30 am-12:30 pm, and apply for ten jobs from 2 pm-4 pm.
  6. Network. Use LinkedIn to get in touch with old colleagues and friends that could help you. Identify people you could connect with within your industry that may be hiring. Reach out to recruiters, email, and make phone calls, etc.
  7. Don’t forget self-care. The job search can be stressful. Take breaks, skip a day, go for a walk, exercise, journal, meditate, do anything that makes you feel good, and keeps you motivated.
  8. Keep the momentum. Consistency is key! Even when you are not in the mood. Keep going, and you will get the job eventually. It may take longer than you expected it. It may be daunting, but if you stop, you will lose momentum. Do not quit!
  9. Prepare for what’s next. Get your interview skills in order by practicing with a loved one. Be ready for an on-line zoom interview. Create a follow-up schedule (yes, you may follow up on applications). Have your thank you notes or emails available.
  10. Ask for help. If you need help with your tools or interview skills or a professional reference, do not hesitate to ask. People love helping people. Use your resources. If you do not feel comfortable asking for help, then hire a professional. Do not be afraid to invest in yourself and your career. You are not alone!

 

Let's Chat. Have questions or would like a free consultation?

Schedule a time that’s most convenient for you.

5 Easy Mindfulness Exercises

I overheard a recent interview on one of the new’s channels as my husband was watching his daily COVID-19 update, and this time they had John Whyte the Chief Medical Officer, of WebMD, who was explaining that the most typed search on their website right now is for anxiety and depression symptoms. This didn’t surprise me knowing that many of us are experiencing high-stress levels and anxiety during this time of pandemic as we face COVID-19 and the global financial crisis. I was happy to see that this was finally a discussion on the news channels. 

I’ve always had an interest in mental health, I even wanted to major in psychology before getting caught up in my hospitality career. Then throughout the years, I’ve dealt first hand with the anxiety and depression of different family members including my mom, grandmother, and husband. As a coach, I’ve helped many of my clients incorporate practices to help avoid the onset of stress and anxiety from their careers. It was due to this interest that I decided to start my Face Everything & Rise, free weekly mental health support group during COVID-19.

One of the practices I incorporate is mindfulness. I happen to love mindfulness and have had my own practice for over 8 years. In this new post, I’d like to share with you 5 of my favorite mindfulness exercises. Before I do, in case you are not familiar with what mindfulness is, I’ll bring you up to speed quickly.

Lets first look at the definition of mindfulness according to the dictionary:

mind·ful·ness
/ˈmīn(d)f(ə)lnəs/
noun

1.
the quality or state of being conscious or aware of something.
“their mindfulness of the wider cinematic tradition”
2.
a mental state achieved by focusing one’s awareness on the present moment, while calmly acknowledging and accepting one’s feelings, thoughts, and bodily sensations, used as a therapeutic technique.

Next lets look at the overall benefits of mindfulness?

  • Improves overall health
  • Improves Cognition
  • Improves Performance
  • Brings Joy
  • Helps us sleep better
  • Improves self-esteem

Here are some ways that we can practice mindfulness:

  • Staying in the NOW
  • Meditating
  • Eating mindfully
  • Observing our breathing
  • Connecting to our senses
  • Listening to the sounds around us
  • Starting a gratitude practice

Here are the five simple mindfulness exercises that you can incorporate to help reduce stress and anxiety:

1) Color Walk (one of my favorites)
If you have a dog then you can practice this during your dog walks otherwise if you do not just simply go for a ten-minute walk by yourself. Pick a color that comes to your mind. During your walk, you will look for all the things that you can see in that color. Don’t focus on things, just focus on the color. You will be amazed at the things you see. At the end of your walk, think back about all the new things you saw.

Example:
Pick the color red. Notice the red flowers, a red car driving by, your neighbor’s red door, etc. Pick a different color each time.
Start in your block then go to new surroundings. You can also do this by walking around your home.

2) STOP: Take a Mindfulness Pause
When you notice that you are feeling overwhelmed, take a pause. Next follow these basic mindfulness practice instructions that will support re-engagement of your prefrontal cortex (our “logic center”) enabling you better access to your inner wisdom, awareness, and creative thinking.

  • Start by noticing or experiencing what is happening within your body at that moment.
  • Next, just sit with (allow) yourself to feel these sensations and breathe.
  • Whenever your mind wanders into the negative or overwhelming thoughts, simply return to noticing your body sensations.
  • After about 30 seconds notice if you feel a change in your sensations. What are you experiencing now?
  • Breathe into this new sensation and just notice your breath as it is.
  • This Mindfulness Pause takes less than two minutes, yet quickly creates a calmer space. Once in this calmer space, ask yourself what it is that you want to focus on that would have the greatest positive impact in the situation (or in the context of your bigger goals) and continue about your day.

3) Meet Each Day with the Best of Who You Are
This exercise has a small piece of pre-work, and is then followed by a mindfulness exercise to “meet each day with the best of who you are”. You can use this mindfulness practice daily or whenever you want to intentionally create your day.

Pre-work: Start by writing down what an ideal day might look like for you. Then explore what factors get in your way of creating your ideal day, and what would help you create it.

Here’s the Mindfulness Exercise to Meet Each Day with the Best of Who You Are:

  • Tune into the sensation of your feet on the floor (for about 30 seconds).
  • Next tune into the sensation of your breath (for about 30 seconds).
  • Then answer these 3 questions:
  • “What matters most to you today?”
  • “What would you like to let go of today?” (What isn’t serving you?)
  • “Who do you choose to be today?” (How will you express your values?)
  • Finally, to wrap-up, this exercise, return awareness to your breath as you invite yourself into this intention for your day (for at least 30 seconds).

4) FEEL Your Breathing for 20 Counts
This is a quick tool we coaches use with clients – and clients can use for themselves – when the stress and anxiety are extreme. You can use this easy exercise when you are feeling overwhelmed, stressed about a difficult decision, prior to meetings or difficult conversations, or following stressful incidents from which you need to cool down. Here’s how:

  • Start by sitting in a comfortable position, placing your feet on the floor.
  • Next, place one hand on your abdomen and then to place one hand over your heart.
  • Now simply breathe – without any need to control the breath – just breathe.
  • Count the out-breaths from 1 up to 20.
  • Notice when your thoughts distract you (without self-judgment or criticism), and then return your attention to your breathing.
  • Why this works: Feeling your chest and abdomen rise and fall under your hands signals to your brain that the threat is over, and instantly stimulates the parasympathetic nervous system (the “rest and digest” part of our nervous system) which then switches off the threat response activation to bring a sense of calm.

5) Simple Breathing Exercise
This is another quick breathing exercise that is easy and you can do it anywhere.

  • Start by sitting in a comfortable position, placing your feet on the floor with your back straight, shoulders down and chest up.
  • Next, place both hands on your thighs facing up or down whatever feels normal for you.
  • Now take 3 regular deep breaths – without any need to control the breath – just breathe.
  • Next, take a deep breath in counting the breath in from 1 up to 5 or 10.
  • Hold the breath for a count of 5 to 10 (same count as your deep breath in).
  • Breath out counting the out-breaths from 1 up to 5 or 10 (always use the same number you used to take your deep breath in).
  • Repeat this 3 times and then notice how you feel. You should feel much better. If you don’t then repeat this breathwork 3 more times.

I hope these exercises are helpful to you. If you decide to start your mindfulness practice please email me and let me know how it’s going. I’d love to hear from you!

Six (6) – Top LinkedIn Strategies

One of the most frequent questions I get is how to optimize LinkedIn and have a profile that makes you stand out. In today’s market having online professional branding, presence could be the difference between you and the next candidate. With 95% of recruiters searching on LinkedIn you cannot afford not to have a presence and you want to put your best foot forward. Here are six key areas to customize and pay particular attention to. The time to update or create a profile is now. The economy will open up and you want to be ready when it does. Take this time during #saferathome to get yourself ready and put your best foot forward.
👩‍💻👨‍💻

  1. Head-shot & Cover Photo: You must have one. Make it professional and if possible make sure you are looking at the camera. Upload a cover photo that reflects who you are as a professional.
  2. Headline: This is prime real estate. Make sure that you optimize it with the best keywords.
  3. About Section: Use it! Tell the story of your career and offer the reader an understanding of what makes you competitive.
  4. Customize URL: Remove the odd numbers that LinkedIn generates. This should be just your name and if it’s common then include a middle initial or something that differentiates you such as DR, MBA, PA, etc.
  5. Experience: Make sure it matches your resume and quantify your accomplishments.
  6. Skills & Endorsements: Update this section with your top skills and ask for endorsements.

Not comfortable writing about yourself and don’t know where to start? I can help I am offering 50% off all of my services now through May 31st. Schedule a free consultation- www.beproductivecoaching.com/contact

Free COVID-19 Zoom Support Group

As Americans, this is the first time we are experiencing anything of this caliber.

We all handle our stress and our emotions differently, and 2020 has proven to be a year of uncertainty with major events affecting us all. First, we had the Coronavirus Pandemic stay at home orders and now we have the new normal which is an adjustment in itself. Not to mention the unrest that has taken place as a result of systemic racism in our country.

Stress, worry, and anxiety are common problems that many of us experience from time to time. As humans, during uncertain times, our stress, worry, and anxiety accelerate, and this pandemic and unrest have done just that for many. The world, as we knew it has changed drastically in 2020. Given the news coverage, it is hard not to worry about what this all means for our loved ones and for us.

The unknown can be scary. Self-care and compassion are most important now more than ever. It is essential to take this time to do what makes you feel good. To be you while caring for your loved ones too.

Join us weekly on Wednesdays from 12-noon to 1 pm (EST) for a free support group via Zoom. Everyone is invited. These will be purely support sessions, there will not be much structure, and we will not be selling anything at the end. We may have some topics to help us get our conversations started, and that will be the only structure.

The idea is to have a support group that is a safe space where we can all be authentic as we continue to face the uncertain future of Covid-19 and 2020.

Let’s keep ourselves healthy – mind, body, and soul. I look forward to seeing you!

Click on the link to register via Eventbrite: https://beproductivecoaching-free-support-group.eventbrite.com

Blessings to all,

Vimari

How to Deal with Stress, Worry & Anxiety During COVID-19

Stress, worry, and anxiety are common problems that many of us experience from time to time. However, as everyone knows, we are living in uncertain times right now as we face the Coronavirus Pandemic. As humans, during uncertain times, our stress, worry, and anxiety accelerate, and this pandemic has done just that for many. The world, as we knew it has changed drastically in the last few weeks. As Americans, this is the first time we are experiencing anything of this caliber. Given the news coverage, it is hard not to worry about what this all means for our loved ones and for us.

The pandemic has already caused a financial crisis for many industries. One of those industries is the Hospitality Industry, where thousands of people have been laid off or furloughed from one day to the other. For those dealing with the loss of a job on top of the unknown, it can feel incredibly overwhelming, leading to anxiety or depression.

We all handle our stress and our emotions differently, and this is something we need to keep in mind as we practice social distancing. We are left at home with our loved ones, and this new normal has us together 24/7, which for many, could be an adjustment that takes time.

Like you and most households, I’ve experienced this in my own home in the last couple of weeks. I’ve always worked from home, so that for me is not different. But like many, my spouse is now at home also. This is not a bad thing; however, we both handle stress differently, and this pandemic has created another level of stress for us. 

You see, I handle things by continuing with my routines and keeping myself busy. On the other hand, my husband wants to be informed and is glued to the news channels. I’ve maintained my morning routines with prayer, dog walks, and yoga. He has had trouble sleeping and, as a result, feels irritated. My spiritual meetings have moved to Zoom meetings, and he has disconnected himself from his meetings. The differences in our self-care routines have shown. I am not as stressed, and his anxiety levels have increased.  

I have to admit that the first week of this new household routine took a toll on us. Our patience with each other decreased, and we argued more. But then one day, after asking myself what could be happening, I realized that his mood swings were coming from a place of fear. Fear for our future and what can happen to us. That’s when I realized that for us to get back to loving each other, I needed to show compassion and my routine needed to include him. 

I share this with you because I know we are not alone. I know there are many couples and households that may be experiencing the same challenges and I want you to know that you are not alone. This is the time that we all need to be compassionate and loving towards one another, even when we don’t feel like it. 

Worry and fear come from thinking about the future. It is natural to worry during uncertain times like these. But if you feel that your anxiety is becoming excessive and taking over your life, then it’s crucial to take steps to manage your wellbeing with self-care.

How do you know when worry is taking over your life?

  • You have restlessness, unable to relax or problems sleeping that can include strange dreams/nightmares.
  • You feel upset, short-tempered, or exhausted all the time. 
  • You are experiencing difficulty concentrating, staying focused, or working.
  • You feel unexplained muscle tension, aches, and pains.

In addition to compassion, it is essential to practice self-care techniques. One of my favorite self-care techniques is mindfulness. Mindfulness is a technique that will help you cope with the worry. Mindfulness is staying in the present. If you feel any of the symptoms listed above, then this is the time to stay in the moment and not think about what could happen. Mindfulness will help you do this.

Here are a few mindfulness exercises that you can do to help you deal with your worry and anxiety:

  • Focus on your breath throughout the day. Make sure you are taking deep breaths. Take 10 deep breaths when you feel the worry or anxiety coming on.
  • Pick a color and take a walk. As you walk, look around for all the things you can identify that are in that color. This will take your mind off the negativity.
  • Daily Journal: A daily practice can help you release your anxiety. Journal about how you feel and what you can do to release those feelings or keep a gratitude journal.

The unknown can be scary. Self-care and compassion are most important now more than ever. It is essential to take this time to do what makes you feel good. To be you while caring for your loved ones too.

Another way to look after yourself is by keeping a daily routine. This doesn’t have to be super structured, but it should include:

  1. Things that give you a sense of achievement: Cleaning out closets, doing your taxes, taking an online course, etc.
  2. Things that help you feel close and connected: Calling friends and family, setting up a Zoom call so that you can all see each other, or playing a card game at home.
  3. Things that bring you pleasure and joy: Reading a book, binge-watching your favorite series, dancing, singing, doing something creative, or trying something new.

Lastly, it’s okay to feel – move through your emotions. It’s okay to cry, shout, or scream. Just be mindful not to take it out on your loved ones, and if your loved ones need to cry, shout or scream, encourage them to do so and be there for them. We are all in this together, and we can get through it by taking care of ourselves and each other.

I am going to start a free support group via Zoom, and it will take place weekly on Wednesdays from noon to 1 pm (EST).  Everyone is invited. These will be purely support sessions, there will not be much structure, and I will not be selling anything at the end. We may have some topics to help us get our conversations started, and that will be the only structure. The idea is to have a support group that is a safe space where we can all be authentic as we continue to face the uncertain future of Covid-19.

Edited 3/30/20: Register on Evenbrite If you are interested in participating by clicking on this link: https://face-everything-and-rise-free-weekly-support-group.eventbrite.com

You will receive a link for the Zoom call once you register. The first call will take place this coming Wed, April 1st. If you know of anyone that may be interested, feel free to forward this article and/or just give them my email address.

Let’s keep ourselves healthy – mind, body, and soul. 

Blessings to all,

Vimari

How to Prepare for Job Search & Career Planning During the Coronavirus & Financial Crisis

These are indeed uncertain times for all of us amid this Coronavirus outbreak. It’s the topic everywhere…on TV, Radio, Social Media, etc. Everyone is talking about how we can protect ourselves, practicing social distance, all the toilet paper that is missing from the shelves…etc. But the truth is that this is the first time we all experience something like this, which is why we see all of the reporting, panic, and opinions.

Some of us may remember living through Anthrax, West Nile Virus, SARS, Human Influenza, MERS-Cov, Ebola, Measles, Zika, and Chikungunya, but none of those were Pandemics. According to my research from 1900-2020, there have been 5 Pandemics (Sources: https://www.who.int/csr/don/archive/country/usa/en/ & https://www.mphonline.org/worst-pandemics-in-history/) as follows:

  • HIV/AIDS PANDEMIC (AT ITS PEAK, 2005-2012): Death Toll: 36 million / Cause: HIV/AIDS  
  • FLU PANDEMIC (1968): Death Toll: 1 million / Cause: Influenza 
  • ASIAN FLU (1956-1958): Death Toll: 2 million / Cause: Influenza
  • FLU PANDEMIC (1918): Death Toll: 20 -50 million / Cause: Influenza
  • SIXTH CHOLERA PANDEMIC (1910-1911): Death Toll: 800,000+ / Cause: Cholera

As of March 15, 2020, YTD, we’ve seen 5,839 deaths from Coronavirus worldwide (Source:https://www.worldometers.info/coronavirus/), and from what we are all learning we will continue to see that number rise which means that we must do our part to keep our selves and our communities safe. We also need to prepare to continue with our lives and the changes that this may bring.

An area that is already being affected is the job market. With all of the events that have been canceled, the theatres, museums, and businesses that have closed, we see that the effects of this virus go way beyond a health crisis. In preparation, I want to talk to you about how you can prepare for your job search and career planning during these uncertain times.

We’ve all seen that many companies are now implementing working remotely because the business must go on. My gut says that as the weeks go on and the uncertainty remains, we’ll start seeing the rise of “virtual interviewing”. What does this mean? It means that if you are currently looking for work or looking to transition sometime in 2020, you MUST get your telephone interviewing and video interviewing techniques on point. This means practicing and getting comfortable over the phone and video.

The next thing we may also start to see is a slowdown in decisions because they may wait to see what is happening with the economy and/or they may decide they want to meet you in person before making a final decision. This is the time for you to be patient and communicate well on their timeline.

Here are some tips to make sure your phone and video interview go well:

  • Be aware of your environment – Get rid of distractions – they can cost you the job: Pets, Loud Noises (typing, etc.), People in the background, Messy Desk, or Background. Try to use a blank wall as your backdrop and do not do it in public.
  • Lighting – Make sure you have good light around your face and in the room.
  • Personal Appearance – Look professional from head to toe. You never know if you must get up.
  • Eye Contact – Always keep video at eye level and maintain eye contact with the camera. Edited 3/16/20: Check out my friend Ray Franklin’s new post “Look them in the Eye – A Primer to Improve Video Conference Eye Contact” the video tutorial in this post gives you some great tips on how to practice. Click on this link to view: http://www.stageamerica.com/audienceadvocate-blog/videocalleyecontact?fbclid=IwAR0e976jkfd3BijBaFs9Cq5vubPIjv_yRnMVtrHYhw7NcTXmerbNjsYXn_0
  • Seating & Posture – Don’t move around in your chair and make sure you keep good posture.
  • Camera – If your camera does not work well, then purchase an external camera.
  • Audio – Make sure your audio is excellent and, if not, purchase an external mic.
  • Connection – Try not to be on WIFI and connect to a hard connection.
  • Test – Ask what Streaming Service they will use and test it out.
  • Practice – Use Google Hangouts or Zoom to practice with a friend.
  • Notes – Use sticky notes on your computer screen for things you do not want to forget.
  • Be prepared. Be yourself.

The third thing we need to prepare for is what can happen as a result of a financial crisis. We’ve all seen the wall street rollercoaster this past week, and we have no idea where we will end up, but with all the closings and shutdowns, we could be heading towards a financial crisis. This, unfortunately, could lead to the restructuring of businesses and layoffs. We may not see this right away as this takes a little bit of time as companies come up with a strategy to restructure, but this is the time for you as a professional to make sure that you are prepared for whatever comes.

This means that all your professional branding tools should be updated and ready to go. This includes your Resume, LinkedIn, Cover Letters, and Interview Skills. You do not want to be caught unprepared and scrambling to put these together at the last minute. So, take this time to plan ahead and prepare yourself.

If you want to learn more about how to update your professional branding tools, check out this other article I wrote https://www.linkedin.com/post/edit/6636042944530964480/ or feel free to email your questions to vimari@beproductivecoaching.com.

Interested in career coaching or creating a career transition strategy? Schedule a complimentary consultation: https://calendly.com/vimariroman/free-consultation?month=2020-03

What Are Professional Branding Tools?

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo.

personal brand is, in many ways, similar to a corporate brand. It is who you are, what you stand for, the values you embrace, and how you express those values. So, as you can tell, having a personal, professional brand is just as important as having a company or corporate brand. Keep in mind that your professional brand must also be memorable. 

A lot goes into the making of a memorable professional brand. If you do not define your professional brand, others will. You can strengthen your professional brand by making sure you create a good reputation, networking, making your voice heard in meetings, and attending conferences. Beyond this, your professional brand must be able to make a good impression when you are not present, especially when you are looking to make a career transition.

These are documents you’ll need throughout your career. Tools you need to help you get to the next position. It’s how you show up on paper and online—the first impression. Whether you are looking to grow into the next position, moving companies, or make a complete transition, your professional branding tools must represent you as a professional. Think about what makes you competitive and how you want others to remember you.

There are three simple steps you should take to making sure that you are building a professional and memorable brand.

Step 1: Resume & Cover Letter: Recruiters spend an average of six seconds reviewing an individual resume. Make them count!

➡️ Resume: Think of how you can seperate yourself from the competition. Recruiters and hiring managers spend an average of 6 seconds browsing at a resume which means you must make them count. Focus on highlighting your accomplishments and write the resume for the job you want. One page if you are just getting started. Two pages for professionals with ten years of experience and three pages for C-Level executives are acceptable.

➡️ Cover Letter: No, this is not old fashioned. Even if they do not require it send it. Even if it’s a fast application online – send a cover letter. PDF your document to include your cover letter and send it as one document. A cover letter is where you tell the recruiter or hiring manager why you’re the person for the job. You compare their requirements with your skills and accomplishments. Show them you’ve done your research and tell them why joining their team would be an excellent fit for both. Keep it to one page.

Step 2: LinkedIn Profile: 95% of recruiters use LinkedIn to find top-notch candidates. Make your LinkedIn profile match your stellar resume and land the interview you want!

➡️ Let’s face it…we live in a digital age. LinkedIn is the professional site where recruiters and hiring managers go to learn more about you. Make sure you are present and control what others see online. Don’t make them have to Google you. LinkedIn is an extension of your resume. Make sure it aligns and make sure you utilize the space to tell them more about you. Get recommendations from others in your network, have a great headshot, and get creative with your cover photo, have it be relevant so that you can stand out. All of this is important and makes a difference. 

Step 3: Interview Preparation: Overcome your fears, refine your pitch, and tackle even the hardest interview questions. Communicate what makes you stand out from the competition and gain the confidence you need to relax at that important interview.

➡️Be prepared…be prepared…be ready. You can have a great resume, but if you do not back it up with a great interview, then it’s useless. Practice your introductions. Practice the questions that are difficult for you. Anticipate what’s going to be asked and get yourself prepared. Preparation includes having questions ready for you to ask the recruiter. Remember that the interview is for both parties. They are interviewing you as much as you should be interviewing them to make sure it’s going to be a great fit. Must I mention that you should look prepared too? What does that mean? Professional at all times. Pull out the jacket or suit even if the company is known to be casual. There is no such thing as being overdressed. Ladies, keep it classy and stay away from low cuts or too tight.

Once you have these tools in place, do not forget to keep them updated. I cannot tell you how many outdated LinkedIn profiles I come across. Imagine how many outdated resumes there are. Is your’s one of them? There is nothing worse than having to rush to update these tools when you are trying to put your name in for a position. Take charge of your career. You don’t have to wait. Be prepared at all times by keeping these tools updated so that you are ready at all times.

Need help with your tools or have a quick question you would like answered? Schedule a complimentary consultation: https://calendly.com/vimariroman/free-consultation