Six (6) – Top LinkedIn Strategies

One of the most frequent questions I get is how to optimize LinkedIn and have a profile that makes you stand out. In today’s market having online professional branding, presence could be the difference between you and the next candidate. With 95% of recruiters searching on LinkedIn you cannot afford not to have a presence and you want to put your best foot forward. Here are six key areas to customize and pay particular attention to. The time to update or create a profile is now. The economy will open up and you want to be ready when it does. Take this time during #saferathome to get yourself ready and put your best foot forward.
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  1. Head-shot & Cover Photo: You must have one. Make it professional and if possible make sure you are looking at the camera. Upload a cover photo that reflects who you are as a professional.
  2. Headline: This is prime real estate. Make sure that you optimize it with the best keywords.
  3. About Section: Use it! Tell the story of your career and offer the reader an understanding of what makes you competitive.
  4. Customize URL: Remove the odd numbers that LinkedIn generates. This should be just your name and if it’s common then include a middle initial or something that differentiates you such as DR, MBA, PA, etc.
  5. Experience: Make sure it matches your resume and quantify your accomplishments.
  6. Skills & Endorsements: Update this section with your top skills and ask for endorsements.

Not comfortable writing about yourself and don’t know where to start? I can help I am offering 50% off all of my services now through May 31st. Schedule a free consultation- www.beproductivecoaching.com/contact