Most people dread interviews. Wait, let me rephrase that…most people hate interviews. I have heard so many people say that they wish that interviews were not a part of the process. But how else would a potential employer know if you are a good fit? I can certainly understand why you would dread or hate interviewing. Not only are you going in to speak with a stranger about your work experience, but in most cases, you are hoping that they will hire you. Many times the fear of rejection sets in from when you are asked to come in for the interview or jump on that phone or Zoom call.

I like to compare interviewing with dating. Most of us feel a sense of excitement and, at the same time, a sense of anxiety and fear when we are first asked to go on a date. You are excited that you are getting the opportunity to go on a date with someone who interests you and happy that the person has shown interest in you as well. Still, you have no idea what to expect. You start planning what you are going to wear, you may practice your greeting, and these days you may even look them up on Facebook or Google them. You prepare for the date so that you feel more at ease and so that perhaps you can have the opportunity for a second date.

Well, interviewing for a potential job is no different. Just like you prepare or prepared (if you are no longer dating) for that special date, you should also prepare for the interview with your potential employer.

Following are a few tips to help you prepare and stop hating interviews:

• Research the company by getting to know their mission, vision, and any latest news. Check to see if you know anyone who works there and perhaps give them a call to find out what they like about the company.
• Get the name of the person you will be meeting with and look them up on LinkedIn and Google.
• Put a list of at least ten questions that you will ask during the interview.
• Practice! Grab a friend or colleague and ask them to mock interview you. Put together a list of questions and practice, practice, practice.
• Make networking a part of your practice. Reduce your fear of meeting and talking to a stranger by getting out to network. If you cannot network in person, then network on LinkedIn and ask them to join you for coffee or a Zoom call. Speaking to strangers and asking questions to get to know them will improve your conversational skills and reduce the fear that creeps up during interviews.
• Visualize your interview. Work through the questions in your mind and begin to answer questions that may come up. I always recommend practicing the “tell me about yourself questions.”
• Write down what has made you nervous in interviews in the past. Then work through those points to overcome them.
• Make a list of your accomplishments. Everything you are proud of, read it out loud, then read it to a friend and then practice saying it to your friend without the list.
• Find out what the dress code is and take it up a notch and wear something that makes you feel good. Make sure you pull out your outfit and try it on a few days before to make sure it fits well and looks professional.
• Work out! Yes, before going to your interview, do something to move your body. Preferably cardio. Try to take the day off if you can or go in late to work so that you have time to exercise. Get your sweat on and release those endorphins. These endorphins trigger positive feelings and will get you in the right state of mind before the interview.

These tips should help ease the nervousness and anxiety that comes from interviewing. Also, do not forget that you are interviewing them as much as they are interviewing you. Make sure you ask all the questions you need to determine if this is a good fit for you as well. 

Need help with interview preparation? A small investment can go a long way in your preparation and help you set yourself apart. Set up a free consultation to learn more about our packages: www.beproductivecoaching.com/contact

If you are currently looking for work and want to have a professional brand that sets you apart from other candidates, then this is for you!

95% of recruiters use LinkedIn to find top-notch candidates. Essentially LinkedIn is the world’s largest networking event, and yet most people have profiles that would be a horrible first impression.

We are living in unprecedented times due to COVID-19. You may have lost your job or furloughed. Now is the time to prepare by making your LinkedIn profile stand out from the crowd to land the interview you want! Your LinkedIn profile “Makeover” will be optimized to increase its visibility in search results, networking, and interview opportunities.

During our 2-hour small group virtual training you will learn the following:

• Implement practical strategies to use LinkedIn to stand out in a crowded job market.

• Learn how to use LinkedIn as an effective and strategic networking tool.

• Understand LinkedIn’s features and how to leverage them to your advantage.

• Learn how to properly build your LinkedIn profile or edit your current profile.

• Get tips on the keywords to list in your titles and work experience based on your industry.

You have two dates and times to choose from.

Sign up now!

https://beproductivecoaching-linkedin-makeover.eventbrite.com

Each training class will be limited to give you the personal attention you deserve.

This training comes with two (2) added bonuses that you will receive when you complete the training:

• The class recording via email following the training

• Training slides

Challenges exist when you are in a job search. Nowadays with so many laid off or furloughed the competition is a little tighter which means that you have to be proactive in your job search.

Here are 10 proactive tactics that you can take:

1. Professional Branding Tools: Make sure your resume and LinkedIn are aligned and that the titles, skills, and accomplishments showcased are focused on the jobs that you are applying to. This is #1 – if you don’t already have this then get this step done before you do anything else.
2. Cover Letters: I cannot stress how important these are. Any recruiter or hiring manager can tell you how few cover letters they see. With cover letters being so rare this is a sure way to set yourself apart. Make sure you are adding value by telling them why you would be a good fit, what you love about their company or their mission, and list 3-5 things you would offer in the role you are interested in. Don’t forget to end strong and request a time to meet.
3. Optimize Your LinkedIn Profile for Recruiters: Turn on this feature in LinkedIn and include the titles you are interested in to show recruiters that you are open to opportunities. 
4. Turn on Job Notifications on LinkedIn: These will come to you as soon as something is posted so that you can apply immediately.
5. Reach Out Directly: Research recruiters in your industry and reach out to them directly. You can do the same for an HR person or the actual hiring manager. If you cannot find an email then go the old fashioned way and mail them a letter with your resume.
6. Network: Tell at least 5 people a day that you are looking for a job. Enlist your network:
   1. Your family and friends – be clear on what you are looking for: title, companies, tasks
   2. Professional contacts – people you have worked with or know through the industry.
   3. Loose connections – people you are connected to but don’t really know.
7. Make a Short List: Identify companies you would want to work for, make a list, and target them directly even if they do not have an opening. 
8. Find an In: Research if you know anyone at your target companies or know anyone that does. Ask for an introduction. 
9. ATS systems: Complete the questions on the ATS systems even if you are uploading your resume.
10. Be Prepared: You must be ready at all times. Practice your interview with a friend or family member and record yourself if you can. Know what you are going to wear and have a printed copy of your resume. 

Need more assistance or have questions? Schedule a complimentary consultation: https://beproductivecoaching.com/contact/

Have you been stretching? Stretching keeps you balanced and your muscles flexible, strong, and healthy. Without stretching your muscles shorten and become tight. That’s why a daily stretching routine is important and NOT just for your body. It’s just as important to stretch your MIND and SOUL daily.

Here are some tips I practice daily that will stretch your mind, body, and soul to benefit your overall flexibility, strength, and health.

MIND, BODY, AND SOUL STRETCHING Pick One Activity in Each of the Categories and Do It for 10 Minutes Each – Daily:

Body: Yoga or Static Stretching

Mind: Read or Listen to a Book or Podcast, Take a Class, Challenge Yourself by Doing Something New

Soul: Pray, Meditate, Journal, Spend Time With a Loved One

Doing one of these activities daily for 10 minutes will make a huge difference in how you feel and help you stretch not just your body but your mind and soul as well. You’ll have overall health and this is so important now more than ever. Keep yourself healthy mind, body, and soul.

Stretch your mind, body, and soul with our High-Performance Coaching. Learn how we can work together – schedule a free consultation: www.beproductivecoaching.com

One of the most frequent questions I get is how to optimize LinkedIn and have a profile that makes you stand out. In today’s market having online professional branding, presence could be the difference between you and the next candidate. With 95% of recruiters searching on LinkedIn you cannot afford not to have a presence and you want to put your best foot forward. Here are six key areas to customize and pay particular attention to. The time to update or create a profile is now. The economy will open up and you want to be ready when it does. Take this time during #saferathome to get yourself ready and put your best foot forward.

1. Head-shot & Cover Photo: You must have one. Make it professional and if possible make sure you are looking at the camera. Upload a cover photo that reflects who you are as a professional.
2. Headline: This is prime real estate. Make sure that you optimize it with the best keywords.
3. About Section: Use it! Tell the story of your career and offer the reader an understanding of what makes you competitive.
4. Customize URL: Remove the odd numbers that LinkedIn generates. This should be just your name and if it’s common then include a middle initial or something that differentiates you such as DR, MBA, PA, etc.
5. Experience: Make sure it matches your resume and quantify your accomplishments.
6. Skills & Endorsements: Update this section with your top skills and ask for endorsements.

Not comfortable writing about yourself and don’t know where to start? I can help I am offering 50% off all of my services now through May 31st. Schedule a free consultation- www.beproductivecoaching.com/contact

These are indeed uncertain times for all of us amid this Coronavirus outbreak. It’s the topic everywhere…on TV, Radio, Social Media, etc. Everyone is talking about how we can protect ourselves, practicing social distance, all the toilet paper that is missing from the shelves…etc. But the truth is that this is the first time we all experience something like this, which is why we see all of the reporting, panic, and opinions.

Some of us may remember living through Anthrax, West Nile Virus, SARS, Human Influenza, MERS-Cov, Ebola, Measles, Zika, and Chikungunya, but none of those were Pandemics. According to my research from 1900-2020, there have been 5 Pandemics (Sources: https://www.who.int/csr/don/archive/country/usa/en/ & https://www.mphonline.org/worst-pandemics-in-history/) as follows:

• HIV/AIDS PANDEMIC (AT ITS PEAK, 2005-2012): Death Toll: 36 million / Cause: HIV/AIDS  
• FLU PANDEMIC (1968): Death Toll: 1 million / Cause: Influenza 
• ASIAN FLU (1956-1958): Death Toll: 2 million / Cause: Influenza
• FLU PANDEMIC (1918): Death Toll: 20 -50 million / Cause: Influenza
• SIXTH CHOLERA PANDEMIC (1910-1911): Death Toll: 800,000+ / Cause: Cholera

As of March 15, 2020, YTD, we’ve seen 5,839 deaths from Coronavirus worldwide (Source:https://www.worldometers.info/coronavirus/), and from what we are all learning we will continue to see that number rise which means that we must do our part to keep our selves and our communities safe. We also need to prepare to continue with our lives and the changes that this may bring.

An area that is already being affected is the job market. With all of the events that have been canceled, the theatres, museums, and businesses that have closed, we see that the effects of this virus go way beyond a health crisis. In preparation, I want to talk to you about how you can prepare for your job search and career planning during these uncertain times.

We’ve all seen that many companies are now implementing working remotely because the business must go on. My gut says that as the weeks go on and the uncertainty remains, we’ll start seeing the rise of “virtual interviewing”. What does this mean? It means that if you are currently looking for work or looking to transition sometime in 2020, you MUST get your telephone interviewing and video interviewing techniques on point. This means practicing and getting comfortable over the phone and video.

The next thing we may also start to see is a slowdown in decisions because they may wait to see what is happening with the economy and/or they may decide they want to meet you in person before making a final decision. This is the time for you to be patient and communicate well on their timeline.

Here are some tips to make sure your phone and video interview go well:

• Be aware of your environment – Get rid of distractions – they can cost you the job: Pets, Loud Noises (typing, etc.), People in the background, Messy Desk, or Background. Try to use a blank wall as your backdrop and do not do it in public.
• Lighting – Make sure you have good light around your face and in the room.
• Personal Appearance – Look professional from head to toe. You never know if you must get up.
• Eye Contact – Always keep video at eye level and maintain eye contact with the camera. Edited 3/16/20: Check out my friend Ray Franklin’s new post “Look them in the Eye – A Primer to Improve Video Conference Eye Contact” the video tutorial in this post gives you some great tips on how to practice. Click on this link to view: http://www.stageamerica.com/audienceadvocate-blog/videocalleyecontact?fbclid=IwAR0e976jkfd3BijBaFs9Cq5vubPIjv_yRnMVtrHYhw7NcTXmerbNjsYXn_0
• Seating & Posture – Don’t move around in your chair and make sure you keep good posture.
• Camera – If your camera does not work well, then purchase an external camera.
• Audio – Make sure your audio is excellent and, if not, purchase an external mic.
• Connection – Try not to be on WIFI and connect to a hard connection.
• Test – Ask what Streaming Service they will use and test it out.
• Practice – Use Google Hangouts or Zoom to practice with a friend.
• Notes – Use sticky notes on your computer screen for things you do not want to forget.
• Be prepared. Be yourself.

The third thing we need to prepare for is what can happen as a result of a financial crisis. We’ve all seen the wall street rollercoaster this past week, and we have no idea where we will end up, but with all the closings and shutdowns, we could be heading towards a financial crisis. This, unfortunately, could lead to the restructuring of businesses and layoffs. We may not see this right away as this takes a little bit of time as companies come up with a strategy to restructure, but this is the time for you as a professional to make sure that you are prepared for whatever comes.

This means that all your professional branding tools should be updated and ready to go. This includes your Resume, LinkedIn, Cover Letters, and Interview Skills. You do not want to be caught unprepared and scrambling to put these together at the last minute. So, take this time to plan ahead and prepare yourself.

If you want to learn more about how to update your professional branding tools, check out this other article I wrote https://www.linkedin.com/post/edit/6636042944530964480/ or feel free to email your questions to vimari@beproductivecoaching.com.

Interested in career coaching or creating a career transition strategy? Schedule a complimentary consultation: https://calendly.com/vimariroman/free-consultation?month=2020-03

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo.

A personal brand is, in many ways, similar to a corporate brand. It is who you are, what you stand for, the values you embrace, and how you express those values. So, as you can tell, having a personal, professional brand is just as important as having a company or corporate brand. Keep in mind that your professional brand must also be memorable. 

A lot goes into the making of a memorable professional brand. If you do not define your professional brand, others will. You can strengthen your professional brand by making sure you create a good reputation, networking, making your voice heard in meetings, and attending conferences. Beyond this, your professional brand must be able to make a good impression when you are not present, especially when you are looking to make a career transition.

These are documents you’ll need throughout your career. Tools you need to help you get to the next position. It’s how you show up on paper and online—the first impression. Whether you are looking to grow into the next position, moving companies, or make a complete transition, your professional branding tools must represent you as a professional. Think about what makes you competitive and how you want others to remember you.

There are three simple steps you should take to making sure that you are building a professional and memorable brand.

Step 1: Resume & Cover Letter: Recruiters spend an average of six seconds reviewing an individual resume. Make them count!

 Resume: Think of how you can seperate yourself from the competition. Recruiters and hiring managers spend an average of 6 seconds browsing at a resume which means you must make them count. Focus on highlighting your accomplishments and write the resume for the job you want. One page if you are just getting started. Two pages for professionals with ten years of experience and three pages for C-Level executives are acceptable.

 Cover Letter: No, this is not old fashioned. Even if they do not require it send it. Even if it’s a fast application online – send a cover letter. PDF your document to include your cover letter and send it as one document. A cover letter is where you tell the recruiter or hiring manager why you’re the person for the job. You compare their requirements with your skills and accomplishments. Show them you’ve done your research and tell them why joining their team would be an excellent fit for both. Keep it to one page.

Step 2: LinkedIn Profile: 95% of recruiters use LinkedIn to find top-notch candidates. Make your LinkedIn profile match your stellar resume and land the interview you want!

Let’s face it…we live in a digital age. LinkedIn is the professional site where recruiters and hiring managers go to learn more about you. Make sure you are present and control what others see online. Don’t make them have to Google you. LinkedIn is an extension of your resume. Make sure it aligns and make sure you utilize the space to tell them more about you. Get recommendations from others in your network, have a great headshot, and get creative with your cover photo, have it be relevant so that you can stand out. All of this is important and makes a difference. 

Step 3: Interview Preparation: Overcome your fears, refine your pitch, and tackle even the hardest interview questions. Communicate what makes you stand out from the competition and gain the confidence you need to relax at that important interview.

Be prepared…be prepared…be ready. You can have a great resume, but if you do not back it up with a great interview, then it’s useless. Practice your introductions. Practice the questions that are difficult for you. Anticipate what’s going to be asked and get yourself prepared. Preparation includes having questions ready for you to ask the recruiter. Remember that the interview is for both parties. They are interviewing you as much as you should be interviewing them to make sure it’s going to be a great fit. Must I mention that you should look prepared too? What does that mean? Professional at all times. Pull out the jacket or suit even if the company is known to be casual. There is no such thing as being overdressed. Ladies, keep it classy and stay away from low cuts or too tight.

Once you have these tools in place, do not forget to keep them updated. I cannot tell you how many outdated LinkedIn profiles I come across. Imagine how many outdated resumes there are. Is your’s one of them? There is nothing worse than having to rush to update these tools when you are trying to put your name in for a position. Take charge of your career. You don’t have to wait. Be prepared at all times by keeping these tools updated so that you are ready at all times.

Need help with your tools or have a quick question you would like answered? Schedule a complimentary consultation: https://calendly.com/vimariroman/free-consultation

Leading companies are adding new talent to support a digital operating model. To develop sharp insights using digital tools, procurement teams will need data science and analytics expertise.

I received a call yesterday from a new prospective client who found me on Craigslist….yes, Craigslist. It turns out that as I was exploring ways of getting new clients earlier this year and I happen to be selling something old on Craigslist when the thought came to me to place a $5 AD focusing on my Resume Writing and Interview Coaching services.

Why you may ask?

Well, I realized that not everyone understands what “Coaching” is and how it can benefit them but everyone does need a resume (not to mention most resumes are horrific – but I’ll leave that for another post), and I figured there could be a chance that people may look for this service on Craigslist. It turns out that I was right.

After a few minutes of speaking to my new prospective client yesterday, he asked how much it would be for me to write his resume and although my pricing is clearly noted on the AD, I gave him the quote. He immediately responded that my quote was higher than what he had hoped to “spend” but that he would have to end up spending it because he was in desperate need of a resume as he needed to apply for a new position the next day. I explained that he was not “spending” he was “investing” and I agreed that I could certainly meet his deadline and would not charge extra for that.

When I asked if he already had an existing resume that he can send me he confessed that he recently spent $60 on someone with an HR background to do his resume but when he looked at it the day before and printed it he realized what a crappy job that person had done (why he didn’t go back to get his money or revise it is another story). Before I could speak the words he took them right out of my mouth and said: “I guess you get what you pay for”. I could not help smile and reply “exactly”. I went on explaining that is the exact reason why the AD he read on Craigslist says “Don’t forget…you get what you pay for!”

Turns out my new client’s resume is actually costing him and upward of $259 because he didn’t want to invest in the first place. Why an upward? Because time is money. The time he spent going on Craigslist to find a new service provider, the time that he took to call me, the time he took to speak to me, the time he took to email me his current resume and then the time he took to answer my questions all have value. The question is…how much is his time worth? How much is YOUR time worth?

So, the next time you are thinking of making an investment in yourself think about this: “You get what you pay for!”

Interested in having me look at your resume or considering coaching? Book a complimentary 30 min. discovery coaching call by visiting my booking calendar and choosing a time that works best for you: https://calendly.com/vimariroman